OmniPoll Online Omnibus is a monthly survey of 1,200 Australians  aged 18+. You can include one or several questions and only pay per question.

OmniPoll Online Omnibus uses sophisticated sampling (triple interlocking quotas) and weighting methods (by age x gender x area and by education).

Why Omnibus?
It’s cheaper than customised
Each person interviewed answers a variety of questions for different clients but the cost of recruiting them and collecting their demographics is shared across all clients making it cheaper. Your questions and results are confidential to you.

But it uses the best sampling...
The sampling methodology underpinning our online omnibus is second to none, with very detailed quota controls by age, within sex, within area, along with post weighting by ABS population data on these dimensions along with education. 

Fieldwork from Thursday to Tuesday, and deliverables within a few days after completion of fieldwork. 

And you get great outputs that get you to market faster
Standard deliverables include charts in PowerPoint for key results and data tables in Excel. 

All the demographics are included
Even if you buy just one question, you get a full demographic breakdown of your study including: sex, age, marital status,  work status, education level, children or no children, area (city/ state), household income and by main grocery buyer.

Best of all, it requires no commitment
Just ask one question or ask a lot. Come and go as you please without the need to commit in advance or pay any minimum cost aside from the cost of your question. We run every month so you choose when to use OmniPoll and when not to. No contracts, no commitments no worries.

  • How:     Online survey using Lightspeed consumer panel
  • Who :    1200 adults aged 18+ years
  • Where:  National, in city, regional and rural areas​
  • When:   Monthly (see fieldwork dates in the above calendar)